SSG Landers Baseball Club
KBO 구단 SSG 랜더스의 새로운 브랜드 아이덴티티

Todd Radom Design is honored to have partnered with the KBO’s SSG Landers Baseball Club to create a new brand identity for the franchise. We collaborated with long-time colleague Fanbrandz on the project, a year-long effort that literally spanned the globe. The new program includes a wide range of brand assets, including primary, secondary, and tertiary logos, wordmarks, uniform and headwear designs, apparel designs, and activation resources.

Incheon is both the gateway to Korea and a city with a significant baseball heritage. We had extensive meetings with club officials, players, and other colleagues, and we learned about the unique baseball culture there. This new identity system would not be possible without the exceptional interest, effort, leadership. and dedication from numerous Landers stakeholders, including their brand support team.

We unveiled the new look in front of a crowd of 1,500 fans at the Landers’ Landers Fan Festival event at the Songdo Convensia in Incheon on January 21, 2024.